Vincent Thomas · Portfolio
Editorial judgmentfor complex work.
Senior content strategist, content designer, editor, and AI model trainer. I bring newsroom discipline to complex products, content systems, and AI—and build the standards and workflows behind them.
Experience includes Microsoft, Amazon, JPMorgan Chase, Synchrony Bank, Vox Media, ESPN, and Bleacher Report.
Selected work
Content that makes complexity useful
Content design, governance, financial help content, and AI evaluation—grounded in clear ownership and defensible evidence.
Microsoft · Content design + IA
Reframing .NET around what developers can build
Redesigned the homepage narrative, consolidated 11 capability cards into four, clarified the CTA hierarchy, and created a reusable product-page blueprint.
Microsoft · Governance + documentation
Turning guidance into a self-service content system
Led discovery, research-informed prioritization, information architecture, content curation, and the maintenance model for an internal Content Hub.
Synchrony Bank · Help content + taxonomy
Making nearly 100 BNPL questions easier to navigate
Combined a content audit, competitor benchmarking, user-centered taxonomy, mobile content design, and plain-language financial support copy.
Amazon + Outlier · AI evaluation
Applying editorial judgment to AI evaluation
Used structured criteria, comparative judgment, written rationales, and targeted rewrites to identify why generated responses succeed or fail.
The through-line
I learned the work in newsrooms.
Before I designed product content and evaluated AI, I built editorial teams, launched publications, developed writers, and led ambitious stories from pitch through publication. That foundation still shapes how I frame problems, test assumptions, and make difficult information clear.
View editorial leadership and selected journalismWhat I do
Turn ambiguity into work people can use.
Writing and editing. Content strategy and information architecture. Governance and documentation. Editorial operations. Structured AI evaluation.
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